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True innovation happens when our teams work together to merge user needs with form, function and technology. Concept generation translates the insights from the discovery phase into covetable design solutions.

A successful solution considers many angles. Our Designers and Engineers balance the requirements of the user with the product's functional demands and physical realities. We explore every design factor; considering form, usability, and experience to design ideal brand solutions that connect emotional and physical opportunities.
  • Focused brainstorming

  • Concept generation

  • Concept refinement

  • Conceptual engineering

  • Iterative modeling

  • System design

  • Interaction design

  • Usability and human factors

  • Color, materials, & finishes selection

  • Manufacture feasibility assessment

  • Advanced quality planning

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