True innovation happens when our teams work together to merge user needs with form, function and technology. Concept generation translates the insights from the discovery phase into covetable design solutions.

A successful solution considers many angles. Our Designers and Engineers balance the requirements of the user with the product's functional demands and physical realities. We explore every design factor; considering form, usability, and experience to design ideal brand solutions that connect emotional and physical opportunities.

• Focused brainstorming
  
  
• Concept generation
  
  
• Concept refinement
  
  
• Conceptual engineering
  
  
• Iterative modeling
  
  
• System design
  
  
• Interaction design
  
  
• Usability and human factors
  
  
• Color, materials, & finishes selection
  
  
• Manufacture feasibility assessment
  
  
• Advanced quality planning