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Concept
True innovation happens when our teams work together to merge user needs with form, function and technology. Concept generation translates the insights from the discovery phase into covetable design solutions.

A successful solution considers many angles. Our Designers and Engineers balance the requirements of the user with the product's functional demands and physical realities. We explore every design factor; considering form, usability, and experience to design ideal brand solutions that connect emotional and physical opportunities.
  • Focused brainstorming

  • Concept generation

  • Concept refinement

  • Conceptual engineering

  • Iterative modeling

  • System design

  • Interaction design

  • Usability and human factors

  • Color, materials, & finishes selection

  • Manufacture feasibility assessment

  • Advanced quality planning


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