The essence of our success starts at the beginning ... understanding the user. It's not done behind a one-way mirror. It's getting in the trenches, living their lives and asking the right questions.

Ask people questions and they'll tell you what they believe you want to know. Enter their lives and you'll discover what people love - and hate - about the emotional meanings of an experience. Combined with analysis of market conditions, business needs and technologies, we weave it all into the insights that inform real innovation - exceptional brand experiences.

• Contextual research and opportunity analysis
  
  
• User experience research
  
  
• Competitive research
  
  
• Product research
  
  
• Ethnographic research
  
  
• Lifecycle analysis
  
  
• Human factors analysis
  
  
• Technology and manufacturing research
  
  
• Design strategy development